Mass Communication, Introduction, Eligibility, Entrance Syllabus

Introduction
The process of disseminating information to a broad audience or many people, is mass communication. We can best understand this from a simple example of people listening to BBC news in their radio sets.
But mass communication is not limited to only journalism. It now covers many domains such as news reporting and editing, film production and direction, public relations, event management, advertising, corporate communication, print media and much more.
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The growing number of TV channels and publication houses depict the current momentum of journalism. With the new media (media via internet) gaining popularity even common citizens are actively involved in what is called citizen journalism.
As a course and a field of education, journalism is considered challenging. Initially, the jobs may not be very high paying other than a few exceptions. But after some time, the perks of being a journalist are very high. They are not only popular representatives of the societies, but are also their mouth-piece and take the grievances and demands of the public to the government. The media houses carry the laws, rules, and mandates of the government to the common mass. The job demands confidence, knowledge of the domain, and the ability to utilise the freedom of speech and expression aptly.
Eligibility Criteria for Journalism and Mass Communication
Journalism and Mass Communication certainly demands passion in a candidate for pursuing the course. The course is offered at the undergraduate and post-graduate levels. The various courses that one can pursue at an undergraduate level are:
  1. BJMC (Bachelor of Journalism & Mass Communication)
  2. BJ (Bachelor of Journalism)
  3. BMC (Bachelor of Mass Communication)
Similarly, at the post-graduate level, these are the courses one can pursue:-
  1. MJMC (Master of Journalism & Mass Communication)
  2. MJ (Master of Journalism)
  3. MMC (Master of Mass Communication)
  4. PG Diploma in Mass Communication
Here are the eligibility criteria for doing a course in media at different levels:-
UG Courses: The candidates should have cleared Class 12 in any stream from a recognised board with the minimum required percentage (50% - 60%) as decided by a university/ college. Those students who have appeared in the Class 12 exam are also eligible to appear in the entrance exam but have to deposit their documents after the declaration of their results for the admission.  Eligibility criteria of some universities/ colleges also demand the aspirants to be of minimum 17 years in age at the time of admissions.  
PG Courses: The candidates should have cleared the graduation exam in any stream from a recognised university with the minimum required percentage (50% - 60%) as decided by a university/ college. The students who have their graduation final year results awaited are also eligible to appear in the entrance for PG course in media studies. Some universities/ colleges also require candidates to be minimum 21 years or more in age at the time of admissions for the PG programmes.  
Syllabus for media course (general)
There may be various levels of tests and rounds that a candidate may have to undergo for the admission to a media course. It is purely subjected to the selection procedure which varies from institute to institute. In this article, we are mentioning the general topics that are asked in the journalism entrances.
Most colleges keep 80-85% weightage of the written exam and other 15-20% for the Group Discussion and Personal Interview rounds.
The topics for entrance are given below:
English and Electronic Journalism
General knowledge: Understanding of social dynamics, legal and constitutional provisions, cultural and social history, development issues (education, health, ecology and economy), as well as awareness of international happenings/issues and their impact on India.
  • Language skills
  • Comprehension and analytical capability
  • Aptitude and mental make-up
  • Writing skills
  • Alternate meanings of the words
  • Re-arranging the sentences
  • Using words in a sentence, phrases and idioms in a sentence
  • Choosing the right word
  • Choosing the odd word out
The syllabus for Advertising and Public Relations entrance are:
  • General knowledge and awareness about public issues
  • Social consciousness
  • Aptitude and mental make-up
  • Brand awareness
  • Language skills
  • Comprehension and analytical capability
  • Lateral thinking capabilities