Mass Communication means relaying information to a large segment of the population using the various media of communication. The various media are Television, Radio, Print Media and the latest and booming Social Media. There has been a rapid growth in the mass communication industry in the last 10 years, with more and more news channels and media houses coming into picture every year. The size of the entertainment and media industry in India is currently estimated to be Rs 35,300 crore, and is expected to grow at a compound annual growth rate (CAGR) of 19 per cent over the next five years. Thus, this field provides a host of job opportunities therefore; it is prudent to consider it as a career option after 12th as this field offers excitement, glamour, glory and above all, huge rewards.
The following reasons give the answer to the million dollar question, ‘Why mass Communication?’
Mass Communication is a very vast field and includes Television, Radio, Print Media, and Online websites as media. All the media houses are booming at this time with information and job opportunities. After pursuing a course in mass communication, one can work for various newspapers, television channels, magazines, radio stations as well as films. Apart from this, one can also make a career in advertising agencies, PR companies and event management firms.
You need to show focus, persistence and interest in creative fields to do well in this profession. The various colleges well known for their Mass communication courses, like Indian Institute of Mass Communication, Symbiosis Institute of Media & Communication (Pune), Jamia Millia Islamia University, etc train the students in such a way that the students learn good Communication Skills, develop smart Personality and become creative, dynamic, and enterprising during the course.
The major principle on which the job market works is demand and supply. There are certain courses like engineering where the supply exceeds the demand, but in the booming field of social media, television, magazines, etc there is a huge demand of skilled and well trained professionals. The various job profiles in this sector include: TV Anchor, News Editor, Screen Writer, Senior Journalist, Junior Journalist and many more. The major recruiters include, Hindustan Times, Times Group, The Hindu, India Today Group, Outlook, Zee Network, Network 18, Star India, Balaji Telefilms Limited, etc.
The salary in this varied field depends mainly on the profile and experience. Be it a news reporter or a correspondent at the entry level or editor and anchor at a senior level, this is a very rewarding and lucrative field, especially for some with the requisite skill and drive. The salary may vary from 3 Lac to 6 Lac per annum for a fresher from the reputed mass communication colleges.
Media is known as the fourth pillar of the democracy. The thoughts and ideas propagated in mass media have the power to impact the public and society and bring about a change. In addition to this, there is a wide scope of creativity in this field. These factors make the jobs in this field highly satisfying.
We hope that this article has helped you get an overview of the benefits of pursuing a career in Mass Media.